PICK ME PICK ME - Life may getting spicy for Tim McGraw real soon. That's because the singer teamed up with Fritos to create the Tim McGraw Spicy Jalapeno flavored Fritos corn chips, which will be available this month in selected areas and nationally this fall. The special flavor of Fritos corn chips is part of a larger partnership between the brand and McGraw, who will also appear in the brand's targeted television advertising campaign. The debut of the Fritos brand television commercial starring McGraw will also be accompanied by a regional print campaign.

The Fritos brand will also serve as the official snack of the "Tim McGraw '08 Live Your Voice Tour" that kicked off in Tampa, Fla. on Friday, and the presenting sponsor of the StyleSonic Stage, which will feature artists chosen by McGraw to perform prior to the start of each concert. As a special promotion, McGraw is making StyleSonic music downloads available for free to everyone who buys a ticket to the tour this year.

"Fritos corn chips bring back memories of growing up in Louisiana," said McGraw. "We ate a lot of spicy foods and still do, and these have a nice kick to them. With the support of the Fritos brand we are looking forward to a great tour; having the opportunity to introduce some of the best up and coming names in country music to fans across the country will make this tour even more exciting."